Brochures are a staple in the sales generating side of your business. They allow you to speak to you’re potential client while you’re not there and deliver to them the points that link your companies products to their needs. They are often product or service offerings and are kept for between an hour to a couple months.

Purpose

Displaying information, products or services to a prospective client. They are typically handed out either in the business or while talking to a representative of the business. Great for leave-behind material for sales people, trade show or exhibition handouts, counter-top-take-one-of-these or in-store product menus.

Design

Brochures are usually branded with the business they are from and a title specifying what to expect inside on the front cover, products or service offerings inside, then contact information on the back. It’s important to know where the person receiving this is going to be in the buyers funnel when designing so you can talk to them in that stage. You can’t force people to read a thousand character brochure so make sure your message isn’t hidden in text.

Durability

How long is this brochure needing to last? A day? A year? That should be the first question when choosing a stock. A paper stock is going to get creased and folded easily and will not last near as long as a card stock option. Is someone going to want to fold this and put it in their pocket? Card stock is not going to work as well as paper is for that. Great news though – we’ve got stock options for every scenario.

   Bi-Fold Brochures

8.5" x 11"

Stock 1 – 50 51 – 100 101 – 250 251 – 500 501 – 1000 1001 – 2000
20# $0.80 each $0.75 $0.65 $0.55 $0.45 $0.35
32# $0.70 each $0.65 $0.60 $0.50 $0.40 $0.30
100# $0.90 each $0.85 $0.75 $0.65 $0.55 $0.45
111# $0.95 each $0.90 $0.80 $0.70 $0.60 $0.50

11" x 17"

Stock 1 – 50 51 – 100 101 – 250 251 – 500 501 – 1000 1001 – 2000
20# $1.15 each $1.03 $0.91 $0.79 $0.67 $0.55
32# $1.25 each $1.00 $0.90 $0.80 $0.70 $0.65
100# $1.35 each $1.10 $1.00 $0.90 $0.80 $0.75
111# $1.40 each $1.15 $1.05 $0.95 $0.85 $0.80

   Tri-Fold Brochures

8.5" x 11"

Stock 100 250 500 1000 1500 2000
20# $0.85 each $0.50 $0.35 $0.30 $0.27 $0.24
32# $1.00 each $0.60 $0.40 $0.35 $0.30 $0.28
100# $1.10 each $1.00 $0.90 $0.80 $0.70 $0.60
111# $1.20 each $1.10 $1.00 $0.90 $0.80 $0.70

11" x 17"

Stock 100 250 500 1000 1500 2000
20# $1.30 each $1.25 $1.20 $1.15 $1.10 $1.05
32# $1.40 each $1.35 $1.30 $1.25 $1.20 $1.15
100# $1.50 each $1.45 $1.40 $1.35 $1.30 $1.25
111# $1.60 each $1.55 $1.50 $1.45 $1.40 $1.35

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